If you’ve noticed that our wild Pacific halibut looks a little different this season, or costs more than it used to, you’re not imagining things.
We want to be transparent about what’s happening behind the scenes, because it’s not about “marking things up”, it’s about what’s happening in the wild seafood supply chain right now.
2025 Pacific halibut supply is down
Each year, the Pacific halibut fishery is managed with strict catch limits (quotas) to protect the long-term health of the fishery.
In 2025, those quotas were reduced again, which means fewer pounds of halibut are available overall. When the allowable harvest drops, supply tightens quickly.
Demand is still strong, and pricing moved fast
Even though supply is down, demand for high-quality, wild-caught halibut remains high. It’s one of the most popular white fish options out there, mild, flaky, and incredibly versatile.
When supply decreases and demand stays high, the market reacts the only way it can: pricing increases. And this year, those increases were significant.
Why Premier Catch had to raise prices
We held off as long as we could, but the cost of sourcing wild Pacific halibut rose dramatically this season. To continue offering the same premium, wild-caught product, we had to adjust our pricing accordingly.
We know price changes are never fun, and we don’t take them lightly.
Why we moved from 8 oz portions to 6 oz portions
Along with the price increases, we also made a portion update across our fish selection: we moved from 8 oz portions to 6 oz portions.
Here’s why:
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It helps keep pricing more approachable per portion
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It’s a more realistic serving size for most meals
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It reduces food waste and makes weeknight cooking easier
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It allows more flexibility for families mixing and matching proteins
You still get the same wild, premium-quality fish, just in a portion size that fits how most people actually cook and eat.
The bottom line
Wild seafood is seasonal, regulated, and constantly changing based on real conditions in the fishery. While we can’t control quotas or market pricing, we can control how we source, portion, and deliver seafood with honesty and consistency.
We’re committed to bringing you the best wild seafood possible, even when the market gets tight.
As always, thank you for supporting a small, family-run company that’s working directly with the realities of wild harvest.
