Co-Founder / CEO

Joci leads the crew as CEO and Co-founder. She is a driven leader and connector, bringing energy and focus to her work and personal life. Born in Oregon, she grew up crabbing, fishing, and spending time with her family on the coast. A University of Washington graduate, Joci married her college sweetheart, Jeff, and is a proud mom of two teenagers, Jack and Jane. She loves spending time with friends and family, cooking, skiing, tennis, and traveling.

Co-Founder / RDN

Ashley holds degrees in health and sciences from Pepperdine, Vanderbilt, and Stanford, and is a highly accomplished registered dietitian nutritionist and nutrigenomics specialist. Born and raised in Seattle, Ashley is a proud mom to two active girls along with her husband Tyler who runs their family wholesale seafood business. In her free time, she enjoys reading, traveling, listening to health podcasts, and coaching Little League softball. Passionate about the science behind nutrition and seafood, Ashley emphasizes the vital role of omega-3s in a healthy and long life.

Director of Marketing

Shannon leads Premier Catch's marketing strategy, managing monthly campaigns with creativity and precision. She plans marketing themes, newsletters, and engaging email campaigns, ensuring the brand stays connected with customers. A Seattle native and UW grad, Shannon spent summers on Vashon Island and exploring the Puget Sound. She enjoys boating, skiing, and year-round tennis. With three adorable daughters and an active husband, her life is busy but fulfilling!

Director of Culinary & Social

Declan, from Mercer Island, WA, started as a summer intern at Premier Catch during college and now works full-time as their recipe developer, content creator, and social media manager. With a degree in MIS and Entrepreneurship from UT Austin McCombs School of Business, she’s passionate about cooking, health, and wellness. Declan enjoys traveling, running, skiing, photography, reading, and music, and has visited over 35 countries, drawing inspiration for her work from her global experiences.

Brand Strategist

Chloe is a creative strategist and brand marketer based in Los Angeles. After graduating from Emory University, she worked with start-ups like Thousand and Grayce. Passionate about storytelling, Chloe helps build brands with great products and strong values. As part of our marketing team, she shares engaging stories, recipes, and industry news. When she's not working, she enjoys hiking with her dog Cooper, exploring new restaurants with her husband, and going to concerts with friends.

Advisor

David is our “Fixer” and resident work-husband. Living his whole life in Washington, David is a graduate of Western Washington University with a Finance degree and an MBA from Seattle University. David has spent his professional life building brands in various C-level roles and now slots in as a fractional CTO, COO, and CFO. When he is not head down with one of the brands he supports, you can find David on the water or mastering his sushi-making skills.

The Marilyn J, built in 1989 in Boring, OR, is 58' long and 26' wide with a 600-horsepower Cummins engine and a 3,800-gallon diesel capacity. Purchased in December 2016, she plays a key role in our family fishing business, catching halibut and sablefish. Though based in Bellingham, WA, she spends most of the year in Alaska and along the WA/OR coast, holding up to 70,000 pounds of fish. For trips, she carries 12 tons of ice and 10,000 lbs of bait. The Marilyn J sleeps Captain Mark and his four crew members.

If you're a local Seattle customer, you've likely met Saucy at a Pop-Up Shop or Farmers Market, or seen her making deliveries. Saucy is a 2018 Ford Transit 250, fully insulated and equipped with a ThermoKing V520 cooling system to keep our flash-frozen seafood below zero during transport. Named in 2020 by Ashley and Tyler's daughter, Gianna, "Saucy" was a fitting choice, as it was also Joci's nickname from Jeff and Tyler's grandfather.