In the world of seafood, where the tides of tradition often favor large commercial operations, Premier Catch has carved out a unique space—one that is built on sustainability, quality, and a deep respect for the ocean. At the heart of this success story are two remarkable women: Joci Besecker and Ashley Besecker, sisters-in-law who have transformed their shared passion for seafood and wellness into a thriving business.
Their journey began with a simple yet powerful idea: to make wild, sustainable seafood more accessible to families across the country.
With backgrounds in health, nutrition, and a lifelong connection to the fishing industry, they saw an opportunity to bridge the gap between responsible fisheries and health-conscious consumers. What started as a family endeavor—offering the freshest, wild-caught seafood directly from the Pacific Northwest and Alaska—quickly grew into a trusted brand, recognized for its commitment to quality and transparency.
But Premier Catch is more than just a seafood company. It’s a story of female entrepreneurship in an industry traditionally dominated by men.
Joci and Ashley didn’t just enter the seafood business—they disrupted it. They built relationships with fishermen, educated consumers on the health benefits of wild seafood, and ensured that every product met the highest sustainability standards. Their mission isn’t just about selling seafood; it’s about empowering people to make healthier, more sustainable choices for their families and the planet. As we celebrate National Women’s Month, it’s the perfect time to recognize the incredible impact that women like Joci and Ashley are making—not just in the seafood industry but in business as a whole. Women entrepreneurs face unique challenges, from breaking into male-dominated fields to balancing business and family life. Yet, time and again, they prove that leadership, innovation, and resilience know no gender.
At Premier Catch, this spirit of empowerment extends beyond the company’s founders. It’s about inspiring other women to pursue their passions, lead with integrity, and challenge the status quo. It’s about showing that success isn’t just about making a profit—it’s about making a difference.
This month, as we honor the achievements of women around the world, we celebrate the women who fish, the women who lead, and the women who nourish their families with healthy, sustainable choices. And at Premier Catch, that mission will always be at the heart of what we do.
